The Decade of Athleisure: A Look Back at 2010s Fashion
The 2010s were a decade of significant change in the fashion industry, marked by the rise of a new trend that would redefine the way people dressed: athleisure. This trend blended athletic and casual styles, creating a new aesthetic that reflected our changingsociety. As we look back on this decade, we see how athleisure wear became a defining feature of 2010s fashion, and how it was influenced by a variety of social and cultural factors. In this blog, we will explore the emergence of athleisure, its impact on the fashion industry, and its enduring legacy.
Social influences played a significant role in shaping the 2000s, influencing everything from fashion trends to pop culture. The emergence of athleisure wear during the 2010s reflected several social influences on fashion. One key influence was the growing emphasis on health and wellness in popular culture, which led to an increased interest in athletic activities such as yoga, running, and fitness classes.
Another influence was the rise of casual dress codes in many workplaces, which made comfortable and versatile clothing more acceptable in professional settings. (Tortora & Marcketti, 2021)
The popularity of social media platforms such as Instagram and Pinterest also contributed to the trend, as influencers and celebrities shared images of themselves wearing athleisure wear, creating a new fashion aesthetic that blended athletic and casual styles. (Georgijevic, 2019)
Kanye West's brand Yeezy played a significant role in popularizing the athleisure trend during the 2010s, with its comfortable and minimalist designs. The brand gained a large following, in part due to the endorsement of Kanye's wife at the time.
Kim Kardashian, who was often seen wearing Yeezy outfits in public, contributing to the trend's widespread popularity. (George, 2022)
Overall, the trend towards athleisure wear reflected a desire for clothing that was both stylish and functional, and that could be worn in a variety of settings, reflecting the changing values and priorities of society in the 2010s.
Reference List
George, T. (2022, March 5). A guide to Kim Kardashian’s style evolution. I-D Vice. Retrieved April 25, 2023, from https://i-d.vice.com/en/article/jgq7qg/kim-kardashian-style-evolution-fashion-outfits
Georgijevic, A. (2019, December 18). Why athleisure became the defining trend of the decade. The Kit. Retrieved April 25, 2023, from https://thekit.ca/fashion/athleisure-trend-fashion-history/
Tortora, P. G., & Marcketti, S. B. (2021). Survey of Historic Costume (7th ed.). Fairchild Books. Bloomsbury Publishing Inc.
