Aritzia Brand Profiling, Positioning, & Analysis

#Aritzia

Aritzia’s Mission Statement

We deliver Everyday Luxury through engaging service, beautiful product, aspirational environments and captivating communications.

(Aritzia.com, 2023)

(Aritzia.com, 2023)

What is Aritzia?

Aritzia is a fashion brand that was founded in 1984 in Vancouver, Canada. The company specializes in women's apparel and accessories and is renowned for its premium materials and fashionable styles. The apparel selection at Aritzia ranges from casual wear to business dress, and the retailer is known for their selection of sizes. The company operates its own stores and sells its goods online and in a few chosen department stores. Aritzia is a favorite among fashion-conscious customers because of its reputation for providing high-end clothing at reasonable pricing. (Aritzia Inc., 2023)

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Aritzia’s Founder

Aritzia’s founder and executive chair, Brian Hill, has been a board member since 2005. The Hill family established the first Aritzia store in Vancouver in 1984, Brian Hill has served as the company's CEO since. Under his direction, the company developed and launched their eCommerce operation in addition to opening 97 retail boutiques across Canada and the United States. Brian Hill's vision and expertise has fueled the growth of the brand. (Aritzia Inc., 2023)

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Aritzia’s Creative Directors

David Bergman has been Aritzia’s VP creative director since June of 2014 but was recently promoted to SVP in July of 2022. (Bergman, n.d.)

Anna Apse has served as Aritzia’s creative concept director since August of 2019. (Apse, n.d.)

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Aritzia’s Omnichannel Touchpoints

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Aritzia’s Financial Information

Aritzia’s current stock price is 47.99

(Yahoo Finance, n.d.)

(Yahoo Finance, n.d.)

Aritzia’s Annual Sales Volume is $2.16 Billion. (Aritzia, 2023)

Aritzia has been a publicly traded company since October of 2016. (Yahoo Lifestyle, n.d.)

The company reported a net revenue of CAD 267.5 million, a 55.7% increase compared to the same period in the previous year. Aritzia's CEO, Brian Hill, attributed the strong performance to the company's investments in e-commerce and omnichannel capabilities. (Aritzia Inc., 2023)

Brand Analysis

Aritzia is an elevated women's clothing retailer with a solid presence in the fashion industry. Aritzia has developed a devoted following of customers and a solid brand reputation by concentrating on fashionable, multipurpose apparel of superior quality. The company's products, which include anything from casual wear to workwear, are designed in-house, giving the brand a special and distinctive appearance. Aritzia provides customers with a wide range of access to its items through the operation of over 90 boutiques around North America and an online store. Additionally, the company's dedication to community involvement, sustainability, and women's empowerment has made it stand out in the industry. (Aritzia.com, 2023) Customers and industry professionals have given Aritzia favorable feedback, praising its stylish and useful items and outstanding customer service. (Infuenster.com, 2023)

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References
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